AT&T Decision Table was designed to be a fun, hands-on board game experience that engages and informs customers while they wait in an AT&T Store.
As Art Director on this project I was in charge of creating all 2D assets. The inspiration for this experience came from nostalgic, bright, family-based board games. The Decision Table game board was made up of various locations that the customer would be able to "travel" through on their way from one end of the board to the other. These locations included Baller Beach, Entertainment Empire, Cinema City, Gadget Gardens, Megapixel Mountain, and Proxy Pass.
Preliminary Concepts
2D and 3D overview of Topographical variations on board, as well as spinners and light paths to direct the consumers eye
3D model created by Caleb Turner.
Back Panel Art
74 x 7 in. Panel
Board color variations with 3-Dimensional overlay of spinner locations, light paths and other various 3D assets
Baller Beach Assets
Entertainment Empire Assets
Cinema City Assets
Gadget Gardens Assets
Megapixel Mountain Assets
Concept sketch for the layout of the futuristic city Megapixel Mountain, layered over different platforms
Arcade Avenue Assets
Couch Cove Assets
Proxy Pass Asset
